The New Marketing ROI: Return on Influencers

Description:

While traditional and paid advertising are becoming obsolete, celebrity influencers are pricing themselves out with unattainable or unsustainable demands. This leaves most small and medium sized businesses (SMBs) with little hope of reaching their intended audience in a seamless way that joins, rather than disrupts, the conversation.

This session explores the rise of relevancy and why the most successful, innovative brands are shifting from niche markets to micro influence. With decades of diverse experience on influence, marketing & partnerships, we’ll discuss the current landscape and our predictions for the future. If you want to maximize your marketing budget, this panel delivers actionable takeaways to help you avoid the costly mistakes and find the best strategic partners.